Mercedes C-Class of the next generation (with W205 code name) will be manufactured at the Brazilian plant of the company. Incidentally, Daimler managers have already made passenger cars in this country, starting from 1999 and lasting until 2010 in Juiz de Faure factory A-class Mercedes vehicles were assembled. Daimler Concern plans to increase the global sales of its Mercedes-Benz models by 9% in 2013 – which would result in producing up to 1.4 million units.
A year later, this figure could rise to 1.5 million vehicles, and it should only continue to strive upwards, according to Mercedes managers. With such growing demand, German manufacturers would support building and reopening new production plants in promising markets. For example, there were plans to build a factory in Brazil by 2015, with an estimated capacity to produce up to 20,000 Mercedes C-class vehicles annually. But by that time this assembly plant will gain some serious competitors - Audi and BMW factories in Brazil and Mexico, respectively.
It was never a secret that German leading manufacturers were planning to expand their production capacities in South America. This market has high potential and promises high profits in the future, especially for manufacturers with compact and budget cars.
Brazil is the fourth of the world’s largest car markets if compared by sales of new cars. That is why every auto manufacturing factory that is built here is profitable. Such Companies as General Motors, Volkswagen, Ford and FIAT all have factories in Brazil and the accounted fraction of these automakers is accounted for 70% of the market. But Daimpler would not spot with just Brazil. Company’s managers are once again talking about building a plant in Russia. Germans expect Russian market to grow by 20% in 2013 with overall sales exceeding the mark of 40 thousand vehicles. Also, Russian buyers are expected to welcome new GLA compact crossover very well. How will that go if for time and Russian people to decide.