Produced from the house of Dongfeng Peugeot-Citroën Automobile and introduced to the market in the year of January 25th 2010, this compact car was launched in the market from the motor show of Beijing. It was in the month of November 2010 that the production for the 408 model started in connection to the assembly ground of Argentina, thus making the sales start from April 2011. In spite of the name of the car, it is not considered as a successor of the Peugeot 407 model that was done in slender and long wheelbase of the saloon hatchback, which was designed to primarily attract the markets of China.
Even though the Peugeot 408 model gained well in the China market, it was observed that this car was not suited for the Western European market. The company maintained a good marketing policy of changing the internal as well as external framing in accordance to the need and demand of the market.
Even though the front of the car looks similar, the rear part of all the models was different and altered in global market.
Produced from 2010 to present days, the Peugeot 408 was assembled and built at different nations such as China, Russia, Malaysia and Argentina. Being a compact executive car that was body styled with 4 door sedan, the platform used was PSA PF2. The layout of the car is FF format and is powered with engine of 1.6 L Petrol. The measurement of the car is counted to Wheelbase of 2,710 mm (106.7 in), length4,680 mm (184.3 in), width 1,815 mm (71.5 in) and height 1,525 mm (60.0 in). The predecessor of this 408 model was Peugeot 307 in saloon format.