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Sales percentage of Maserati though tiny is Booming for Fiat Chrysler
Sales percentage of Maserati though tiny is Booming for Fiat Chrysler

Italian luxury car maker Maserati is fundamentally a rounding error for parent Fiat Chrysler by +1.11%, but this error has given a tiny ray of hope to Sergio Marchionne, Fiat Chrysler’s Chief executive. Sales for maserati cars are hugely encouraging especially in the States where a reported 1,144 automobiles have been sold which is 5 times greater than what it sold last year in the same month. Here it is significant to take this number in to perspective; the Italian automaker sold just 15,400 Maserati cars previous year which is less than half per cent of the total sales made by the entire FCA car models.

 

A series of sales targets where laid out by the Chief Executive last month but the industry critics feel that the targets would be achievable without increase in the capital. As per the Italian-Canadian executive Fiat Chrysler is planning to invest €48 billion for developing new models and by that boost the car sales up to 7 million in year 2018. This is in comparison to the last year sales of 4.4 million units. The plan’s     is entirely dependent on the combined performance of Chrysler, Jeep, Alfa Romeo and Fiat making large gains in the market. 

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