World renowned car manufacturer Tata has come up with the idea of producing the cheapest cars and it has resulted in Tata Nano. Priced at INR 1,00,000 it is the most affordable vehicle in India. It was mainly aimed at the middle class people who find it difficult to afford a modern day feel of the luxurious sedan or the SUV.
It was indeed very well received by the public.
Being so cheap it was pretty obvious that the specifications would be low too, equipped with a 2 cylinder MPFI (Multi-Point Fuel Injection) 624cc engine, a 4 speed synchromesh gearbox with overdrive in the 4th gear.
Despite all these there have been reports of the car catching fire on several occasions, but the company strictly denied it by not being the problem of the car or any of its parts rather on the foreign equipment’s installed in the exhaust system. It also achieved an all-time low of zero start rating in the crash safety test. Doubtful if this would harm the market sales the company also extended the car warranty from a mere 18 months to 4 years.
They really had a grave impact on the Indian market but it lost its touch in the long run being inferior to the rather costly yet safe cars.