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Toyota plans to use TRD in all things and it will start with the Camry
Toyota plans to use TRD in all things and it will start with the Camry

Toyota possesses abundant motor knowledge, but it has never mastered the art of converting it into profitable sales. The company is not new to competition, and it has witnessed its TRD (Toyota Racing Development) rendered SUVs and pickups to establish a reliable connection between a Sunday winning and a Monday sales.

Automotive News now reports that the maker is planning to spread the TRD map to the rest of its lineup and staring possibly with the Camry. General Manager, Toyota Division Bill Fay said automotive news that the automaker will begin with the Camry and watch if some magic involving the TRD could be recreated in it. The reason to choose Camry is that it is out there in the racing tracks every Saturday and Sunday during the NASCAR season. This makes it logical to choose the vehicle, in particular. He also provided the schedule for the TRD mapped Camry to arrive, and it is somewhere at the end of the year 2015 but it is likely to push next year.

 It is a well-known fact that Toyota has not capitalized its potential with the Camry at the NASCAR, the most popular racing in the nation, but has substantially spiced up the sedan with the introduction of 2015 Camry XSE and SE in the model range at present. Toyota also points out that the buyer’s age for Camry has been lowered from 60 to 57 averagely from 5 years ago for the LE and 45 for the SE trims.


The decision ultimately comes down to the underlining that considering the fact that Tundra, Tacoma, 4Runner TRD vehicles has a demography of younger buyers for them and they also sell at a much higher prices and also that more than 40 percent of the Taco buyers actually go for the TRD, then it is just business.

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