The British Brand Finance Consulting Company that specializes in studying and analyzing the value of brands has presented the results of its annual survey. The rating of the most valuable auto brands in the world is expected by millions of auto fans around the globe and each year is presented in spring.
In the most recent rating of the 50 auto brands that was presented by the Brand Finance Consulting Company, the first place still belongs to Toyota Company. The Japanese auto manufacturer is valued at $ 26 billion, the number that increased by 6% compared to the last year’s results mainly due to the record braking sales of Toyota vehicles. The overall amount of international sales of Toyota cars is 9.8 million of vehicles; this is 23 % more than the previous year’s results.
The first five places of the most expensive auto brands of the world were taken by the three German manufacturers: Volkswagen, BMW and Mercedes-Benz. As the Brand Finance analytics state, the combined value of the German manufacturers has grown by 15% for the last year that makes $ 89 billion. The record growth is recorded at the VW Company, the brand is valued at $ 23.7 billion that is 33% more that the year before.
American Ford Company takes the fifth place in this rating. This manufacturer’s value is $ 19.6 billion. The highest growth among the American auto brands for the past year is registered at Chevrolet Company. It has increased its value by 26% that make $ 6 billion. The Chevrolet managed to get the twelfth place in the main rating. The top ten places in the rating of the most expensive car brands also belong to Nissan, Honda, Porsche, Hyundai and Renault.
According to the data of Brand Finance that was published earlier, the most influential auto brand of the world title, and not just the most expensive auto brand, was given to the Italian Ferrari. This brand managed to take the lead from such brands as Apple and Samsung, and this is while Ferrari stays a relatively small company that produces the most famous and loved luxury sports cars.