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Cadillac design boss Ellinghaus says differentiations in interior and exterior is important in brands
Cadillac design boss Ellinghaus says differentiations in interior and exterior is important in brands

While the interview with the outspoken idiosyncratic German Uwe Ellinghaus, the Cadillac marketing boss, he said that the German rivals were sterile and pronounced that he is not bothered about the customers who moved away from the brand. He said that the money paid by customers to the XTS was as green as the ATS.

Much time has passed, and the Cadillac campaign of “Dare Greatly” was launched and the cover from the body of the much anticipated CT6 removed. This four-door sans-wreath-crest-brand is a top of the line model, and we had the opportunity to drive it. When we were seated inside we saw the speakers of the Bose Panaray audio system rise out of the center panel. We also found the same Chevy-grade switches and buttons fostered by GM for its Cadillac. We also asked the same to Uwe, whether the switches of its own can be found for Cadillac?

The CMO replied in the affirmative, saying that the brand needs to separate in its models and also differentiations in the cabin when it comes to design. When it concerns the under the hood equipment it makes logical sense to share but for the visible parts that the customer can see, must be differentiated.  He said that the primary areas where the eyes of customers fall, it must announce “Cadillac” whether it is in or out. He also admitted that they have not arrived there but are working at it to enhance the art and science of the exterior as well as the interior where it is luxurious and more modern. He also opined that the interior designs of the competitors are relatively conservative.


He said that the CT’s light weight structure has been made up of a mixture of eleven materials, which would augur well. But implying the same formula into the interior would make matters more complicated, and it is very important to have a haptic impression.

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