The promotional pictures that show how spacious the new Ford’s Figo model truck is were considered inappropriate and exceeding the decency limits.
The Indian Ford subdivision was forced to apologize because of the appearance of the scandalous pictures on the Internet. These promotional photos were made by the Indian Ford unit with collaboration with local automaker advertising agency called JWT India. Three posters drawn in cartoon-style advertize the new large stunk of a compact Figo model. This vehicle is made for the local market based on a fifth-generation Fiesta.
The most scandalous and that way most incredible poster depicts a former Italian Prime Minister Berlusconi, who is known for his wild sex-parties. The trunk that caused the hugest public outrage is filled with three binded women with gags in their mouths. Whoever thought of this is a genius, but sadly must be punished.
The second poster shows Michael Schumacher as a driver and three of his competitors being held as hostages in the trunk. The competitors are presented with Sebastian Vettel, Lewis Hamilton and Fernado Alonso and all of them have taped mouths.
The third poster of Ford Figo shows Paris Hilton who is transporting Kardashian’s family in her truck. The slogan of this interesting campaign makes a great part of it and is the following: “Leave your worries behind.”
As the Indian Media states, these posters participated in the local competition to show the creativity of the PR managers but were never approved by Ford Company. “We deeply regret the incident that occurred with these posters. Such pictures contradict our professional standards and believes adopted in the Ford Company as well as our advertizing partners. These posters should never have appeared in the first place and we are deeply sorry.” – Sais the official Ford’s announcement.
The thing about these posters is that they are extremely funny. And while Ford has absolutely no right to use them, we are really happy they can be found on the Internet.