Everyone loves the Dodge Challenger SRT Hellcat with 707-hp and the Charger sibling with four-door. Who would not love a vehicle which has supercar beating power and easily ordered at the local dealerships. The shocking news is that some of the dealers are accepting deposits on booking of Hellcats, which are severely limited in numbers even when they knew that they cannot deliver the orders.
According to Automotive News, the senior VP of communications of FCA, Gualberto Ranieri explained in the company blog how allocations of Hellcats to dealers are decided by the company. Without mincing words, he said that some of the Dodge dealers have taken more orders of Hellcats than they can actually deliver. He also specifically singled out dealerships which have taken too many SRT Hellcat bookings without considering the supply and without enlightening the customers that these orders may not be delivered for months or ever.
He further explained the matrix FCA uses to allocate Hellcats to each dealership. The breakdown goes like this: each eligible dealership will receive one Hellcat a month maximum. Preference to dealers will be awarded based on the sales registered by the in the last 90 days. If a dealership is found with a Hellcat sitting on its floor in excess of five days in the previous month, or currently have one it will not be awarded another Hellcat.
The former is the significant bit and for a special reason that it would dissuade dealers from pinning the Hellcat MSRP with “market adjustments”. Market adjusting is the right of a dealer but the “day-on-the-lot is higher than others who are selling at the MSRP will end up getting the allocation said Tim Kuniskis, the brand head. This is going to give some heartburn to some dealers he added. Hellcat lovers, do you read this?